R&W ENTERPRISES AND NOVABRAID™ UNVEIL INNOVATIVE NEW PACKAGE DESIGN FOR ANCHOR AND DOCK LINE

At last. Product packaging that works for both the retailer and the consumer. R&W Enterprises, exclusive U.S. distributor for NOVABRAID™, is introducing a new concept in packaging for dock and anchor lines. Beginning this spring, all of their popular Protector Series dock and anchor lines will be distributed in re-usable mesh bags.

According to R&W Enterprises President Rod McCollester, "this concept is one of those great ideas that is win-win for everybody - the consumer, the retailer, the manufacturer, and even the environment. Each gains some advantage from having the rope sold in this way."

At the heart of the change are the bags themselves. A large, open mesh makes it easy to see the product inside. And, the bag is a natural method for storing rope onboard any boat, as the mesh keeps it open to the air, facilitating a thorough drying. "For people who store their rope in other ways," said McCollester, "these bags will prove useful for storing or transporting a million and one other items. It is an environmentally-friendly way to sell and store pre-packaged rope."

"In addition, they look great on a retailer’s shelf," said McCollester, "which is certain to draw attention." And, the packaging is color-coded, with anchor lines in navy-blue mesh bags, and dock lines in teal green mesh bags.

All of NOVABRAID™’ high-quality double-braided anchor and dock lines will be available in the new packaging starting March 21st, 2000.

For more information about these ropes and their innovative new packaging, please contact R&W Enterprises in New Bedford Massachusetts at: 1-800-260-8599 or visit the informational page online.